Standing out is the message
A striking yellow design was chosen, in line with the brand colours of the famous brand. These yellow chilled displays attracted the attention of passing consumers from afar.
In the larger stores, it was occasionally decided to combine several displays, in order to further increase the visual impact.
Always keep moving
Thanks to the ESCAPE Cooler’s handy set-up system, La Laitière’s sales team was able to move the store’s displays on a regular basis.
This allowed them to visit many shops with a relatively small budget (not many displays had to be rented).
The participating stores were so satisfied with the action that the activation period had to be extended twice.