As a field marketing agency Brandwise is always looking for innovative solutions to activate their customers.
For the brand Garden Gourmet they were looking for a chilled display to put the brand in the spotlight during the week without meat. With our rental ESCAPE Coolers we were able to assist Brandwise with this.
The national week without meat
Garden Gourmet is the reference brand when it comes to meat substitutes. With their wide range of vegetarian meat preparations, they have already gained a prominent place on the refrigerated shelf.
The Dutch national week without meat (9-15 March) was of course the ideal moment for Garden Gourmet to highlight their meat substitutes.
That is why they called in Brandwise to set up an eye-catching secondary placement campaign for them.
The search for the best solution
So Brandwise had to look for a refrigerated display that:
- Attract the consumer’s attention at the point of sale
- Made it possible to communicate about the week without meat
- Their merchandisers could easily be installed all over the Netherlands
- The products of Garden Gourmet below 4 ° C could exhibit
In their search they soon came across our ESCAPE Cooler, decorated with a beautifully designed Garden Gourmet branding.
When everyone wins
Thanks to our simple rental solution with the ESCAPE Cooler, Brandwise was able to give Garden Gourmet a striking presence in the meat department of 40 different supermarkets.
Garden Gourmet got a successful activation, Brandwise was able to help his customer well and easily and we, in turn, were able to help our partner Brandwise with our first joint project.