A fixed place at the point of sale
FrieslandCampina’s strategy was simple, but effective. The ESCAPE Coolers remain permanently on the shop floor. Every 4 weeks, the sales representative, on his fixed round, changes the communication sleeve and loads new products.
In this way, the sales team can put a new product in the spotlight every time with minimal effort.
Clear marketing support
What makes this approach extra successful is the strong support of the marketing team. Because the chilled displays remain in place throughout the year, it was easier for them to create a marketing calendar in advance around the many FrieslandCampina products and devise possible promotion campaigns.
Always a working cooler at the point of sale
FrieslandCampina also outsourced the after sales section to CoolActivators. Thanks to our after sales contract, FrieslandCampina’s sales team is sure that there will never be a cooling defect at the point of sale for more than 24 hours, so the planning will never be compromised.